The very best keywords are search phrases that are often searched for and little competed over. Obviously, it takes a good amount of research to find the very best keywords. Keyword research is the process of understanding how your audience searches for your products, goods, or services. You can then use that information to better optimize your site, in order to increase the interested, better-qualified traffic to your site.
When users search the Web, they tend to use more concise terminology than in conversation. Often, Web marketers will go after the top general search phrases that drive a lot of traffic and ignore the multi-phrase searches that more narrowly define their audience. These more specific phrases are called long tail search terms. Targeting them often provides greater value than targeting the general terms.
One user who searches for “GPS” could be trying to complete any number of tasks. He may be looking to buy a GPS, but he also might be trying to figure out what the abbreviation stands for, how to use the general idea of it in his business, discover how it works, or any number of things. Contrast this search with a different user, who searches for “Garmin Nuvi 350 Cheap Next Day Shipping.” This search tells us that the searcher is looking to immediately buy a specific model of GPS; this user is much further along the sales funnel than the first user. Thoughtful keyword research will help you discover how users search to get to your site, and what searches lead effectively to conversions, sales, or leads.
You know how critical it is to have quality, usable and original content on your site. It enhances search engine visibility, but it also establishes you as an expert in your field and perhaps most important of all, it helps those who are looking for guidance in your specialized areas.
At Web Ideations, we know how critical it is too, which is why we have prolific content writers on our team, ready to work with you to construct a content-rich site that doesn’t cut corners or compromise your hard earned reputation.
Our content writers can create or edit existing website copy to market, promote, and sell your products and services. Our team leverages research and keyword optimization tools to ensure that the copy we create for you is not only fun and engaging to read, but is factually accurate, up to date, and relevant. We pay attention to what visitors are searching for in your industry market and with your competitors so we can create and optimize your content most appropriately.
Whether your goal is to promote a product or service or position your brand or company as an authority or expert in your industry, Web Ideations can assist you in achieving your website goals.
We produce content that engages visitors right from the onset so they will continue browsing your website and that you are more likely to turn your visitors into customers.
All of our website copy is search engine optimized and contains relevant keywords and phrases that will promote your website organically to the top of the search engine ranking and indexing.
Your site’s content is how you establish your brand and become a leader in your industry. Content creation is one of the most important aspects of Internet marketing. If your content isn’t well written, thoughtful, and interesting, it won’t keep your visitors coming back. In today’s world we have access to a seemingly endless amount of options. Web Ideations is knowledgeable about content strategy and implementation including writing, photography, videography, and design.
In a study by technology infrastructure company, Centerbeam, pay-per-click programs are falling in favor of putting that money toward content creation. They showed a 43% increase in traffic from non-paid search, a 56% increase in Google search performance, and a whopping 152% increase in traffic to their target page. People want to read, and they feel secure knowing they’re reading expert opinions. Web Ideations can help you become a thought-leader in your industry.
Creating relevant, valuable content is perhaps the most important aspect of SEO. But even the best content will fail to find an audience if no one links to it. Therefore, it should be a priority to develop an effective linking strategy.
The web is a series of links connecting pages. To strengthen your site’s credibility, attract traffic, and enhance your PageRank, you should focus on building link popularity first via incoming links and then reciprocal links. Even outbound links can help your site, by some reckonings.
In order to garner links, you should begin by providing unique, valuable content; create a passionate voice in your blogs; offer helpful online tools; or create fun, memorable Web experiences. After you develop great content, you need to build up a portfolio of contacts in your industry to gain links to your content. Webmasters may be unresponsive to unsolicited requests for links, so there is a large amount of trial and error in the link building process, but we can help you.
At Web Ideations, we understand and we’re here to help you design effective landing pages that draw in targeted traffic while keeping people curious, engaged, and excited when they get there.
Through our analytic tools, we can identify where your visitors enter and exit your current site. This valuable information helps us in determining what steps we will take to bring you the most relevant visitors and keep them on your site longer.
Optimizing landing pages begins with first identifying what purpose your landing page serves. Are you looking to generate a direct sale from your site through purchase of a product or service?
Do you want to generate leads via a contact form or signing up for a newsletter?
Is your interest more geared towards learning about your audience preferences through user-generated feedback?
Web Ideations can assist you in designing your landing page layout and developing appropriate content to reach your targeted audience.
We work with you to create optimized landing pages that are highly relevant to your website visitors. Through our landing page optimization process, you will be able to:
- Identify core offerings.
- Segment and define your visitors and associated conversion goals.
- Learn what friction points exist in your conversion process and strategize to eliminate them.
- Employ multiple calls to action.
- Optimize your landing page.
You work hard to drive traffic to your site so make sure they convert into leads! We can help you leverage landing pages and engagement forms to drive revenue.
They say that a picture is worth a thousand words, and when it comes to image optimization this old adage still holds true. Adding image content to your website makes it more interesting and eye-catching. By optimizing those images, you are in effect doing a similar thing, making your site more eye-catching to Google. We understand fully how image optimization can help your site in the search rankings.
If someone finds an image from your website through a Google image search, it counts as an impression or visit for you. Tagging your images will result in Google indexing the image based on the principles of SEO. This means that if you put an image of an ice cream cone on your website, and tag it “Ice Cream Cone”, those searching for ice cream cones will not only see your image, but find your site in a Google search for it. This process can result in increased visits for resources that are already on your site. If you’re looking for more avenues for conversions, image optimization is a good strategy that you may not have thought of. At Web Ideations, we pride ourselves on being able to make your images do even more work for you.
As important as it is to optimize your website for search engines, it is just as important to report the results of your SEO efforts. When you have reliable reporting services, you are able to pinpoint what strategies are working, and where you can make improvements. In other words, if you can measure it, you can manage it! Reporting services give you information on your site’s visitor demographics, traffic, top keywords, and more. With good reporting services your SEO efforts can become more concise, purposeful and justified. Using the data to then make decisions gives you the ability to focus on your customers and your industry.
The Report will include:
- Performance Evaluation
- Overall Traffic Breakdown
- Keyword Analysis
- Top 10 Search Terms
- Organic Keyword
- Keyword Rankings